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LLM API references found but no customer-facing AI feature described

This check looks for references to an LLM (large language model) API (application programming interface, the way software services talk to each other), such as OpenAI or Anthropic, in your page source, and whether that AI capability is actually marketed to customers. References were found here, but no customer-facing AI feature is described. This suggests the business is likely already using AI behind the scenes without telling buyers, and customers increasingly pay a premium for products they know are AI-powered. Staying quiet about a genuine capability you already have means missing out on a differentiator that costs nothing extra to mention. Your marketing team should surface the AI capability publicly: add an 'AI-powered' badge to the relevant feature, consider a dedicated page explaining what the AI does and which models power it, and update product copy to call it out directly. Budget two to three days to write and publish this.

Why this matters

This suggests the business is likely already using AI behind the scenes without telling buyers, and customers increasingly pay a premium for products they know are AI-powered. Staying quiet about a genuine capability you already have means missing out on a differentiator that costs nothing extra to mention.

How to fix it

Your marketing team should surface the AI capability publicly: add an 'AI-powered' badge to the relevant feature, consider a dedicated page explaining what the AI does and which models power it, and update product copy to call it out directly. Budget two to three days to write and publish this.