No employee-generated content or day-in-the-life content on careers pages

Employee-generated content (EGC) means authentic posts, videos, or stories created by actual staff — such as a "day in the life" video, team photos, or behind-the-scenes social media posts shared on your careers page. Job seekers, especially younger candidates, tend to trust content made by real employees far more than polished marketing videos. Authentic employee stories help candidates picture themselves in the role and generate more genuine interest than corporate employer brand material. Ask two or three team members to share a short video or a few sentences about their role and what they enjoy about working there. Display this on your careers page. It does not need to be professionally produced — authenticity is the point.