Video present with no captions or transcript track
A captions track (added via the HTML <track kind="captions"> element) or a written transcript is text that represents everything spoken in a video. This check found a video embedded on your page with neither a captions track nor an on-page transcript accompanying it. AI engines can't listen to a video the way a person can, so a transcript is the only way the spoken content in your video actually becomes citable, readable text to those systems. Without one, everything said in the video is effectively invisible to AI, on top of the accessibility and SEO (search engine optimisation) benefits a transcript also provides. Your content team needs about 1-2 hours per video. Add a <track kind="captions"> element to any native <video> player, or publish a full text transcript alongside embedded players from platforms like YouTube or Vimeo. Platforms like YouTube can auto-generate a draft caption file, which your team can then correct and publish.
Why this matters
AI engines can't listen to a video the way a person can, so a transcript is the only way the spoken content in your video actually becomes citable, readable text to those systems. Without one, everything said in the video is effectively invisible to AI, on top of the accessibility and SEO (search engine optimisation) benefits a transcript also provides.
How to fix it
Your content team needs about 1-2 hours per video. Add a <track kind="captions"> element to any native <video> player, or publish a full text transcript alongside embedded players from platforms like YouTube or Vimeo. Platforms like YouTube can auto-generate a draft caption file, which your team can then correct and publish.