No meta description in server HTML

A meta description is a short summary of a page that appears as the grey text beneath your page title in search engine results. It was not found in your server-delivered HTML. (If your site uses JavaScript to render content, this tag may be added after load — worth confirming in your browser's developer tools.) Without a meta description, search engines write one for you by pulling random text from the page — often producing an unappealing snippet that reduces click-through rates. A well-written meta description is one of the easiest ways to improve how your pages look in search results. Write a meta description of 120 to 155 characters for each key page, summarising what the visitor will find and including a clear reason to click. Your CMS or developer can add these to each page's HTML head section.

Why this matters

Without a meta description, search engines write one for you by pulling random text from the page — often producing an unappealing snippet that reduces click-through rates. A well-written meta description is one of the easiest ways to improve how your pages look in search results.

How to fix it

Write a meta description of 120 to 155 characters for each key page, summarising what the visitor will find and including a clear reason to click. Your CMS or developer can add these to each page's HTML head section.