No Meta Pixel — running paid ads without conversion attribution

The Meta Pixel is a small piece of tracking code from Meta (Facebook and Instagram) that records what actions visitors take on your site after clicking one of your ads — such as making a purchase or submitting an enquiry form. Without it, Meta's advertising system has no data to optimise your campaigns. You can't retarget visitors who didn't convert, and you can't tell which ads actually drive results. Ad spend becomes essentially untracked. If you run or plan to run Facebook or Instagram ads, install the Meta Pixel via your website's tag manager or directly in the page code. Meta provides a setup guide in its Ads Manager. Note: ensure your privacy policy and cookie consent cover this tracker.