No specific numbers or stats in copy

This check looks for concrete figures in your website copy — things like customer counts, percentage improvements, time saved, or measurable results. Vague phrases like "many businesses trust us" are not counted. Specific numbers make claims believable and memorable. Visitors scan pages quickly; a concrete figure stops the eye and builds credibility in a way that general descriptions cannot. Replace at least one vague claim with a real, verifiable number. Examples: the number of customers you serve, a measurable result a client achieved, or how long you have been in business. Real numbers, even modest ones, outperform superlatives.