SaaS login present but no passkey / WebAuthn signal
Passkeys are a modern login method — supported by Google, Apple, and Microsoft — that replace passwords with biometric or device-based authentication (such as Face ID or a fingerprint). WebAuthn is the underlying standard that makes passkeys work across devices. Passkeys are a modern login method widely promoted by Google, Apple, and Microsoft, and adoption is growing rapidly across consumer and enterprise platforms. Enterprise buyers and IT procurement teams increasingly check whether software they purchase supports passwordless authentication as part of their security requirements. Not offering it can position your product as behind the curve on current security standards. Work with your development team to add passkey support using the WebAuthn API. Many authentication libraries (such as Auth0, Clerk, or Supabase Auth) now include passkey support as a built-in option, reducing the implementation effort significantly.
Why this matters
Passkeys are a modern login method widely promoted by Google, Apple, and Microsoft, and adoption is growing rapidly across consumer and enterprise platforms. Enterprise buyers and IT procurement teams increasingly check whether software they purchase supports passwordless authentication as part of their security requirements. Not offering it can position your product as behind the curve on current security standards.
How to fix it
Work with your development team to add passkey support using the WebAuthn API. Many authentication libraries (such as Auth0, Clerk, or Supabase Auth) now include passkey support as a built-in option, reducing the implementation effort significantly.