No pricing information, price ranges, or "starting from" figures were found on your site. Visitors have no indication of what your product or service costs before reaching out. A large proportion of buyers - particularly for business services and direct-to-consumer products - will leave a site rather than contact a company just to find out if they can afford it. Even a rough price range reduces friction and filters for higher-quality enquiries. Add at least a starting price, a price range, or a clear explanation of how pricing is determined to your site. If pricing varies significantly, a brief "What affects the price" section can substitute effectively.
Why this matters
A large proportion of buyers - particularly for business services and direct-to-consumer products - will leave a site rather than contact a company just to find out if they can afford it. Even a rough price range reduces friction and filters for higher-quality enquiries.
How to fix it
Add at least a starting price, a price range, or a clear explanation of how pricing is determined to your site. If pricing varies significantly, a brief "What affects the price" section can substitute effectively.