Page load performance below recommended target
Page performance score measures how quickly your site loads and becomes usable, particularly on mobile devices and slower connections. Scores below 70 out of 100 indicate visitors are waiting noticeably longer than they should. Slow pages directly cost you customers. Research consistently shows that every extra second of load time reduces conversions, and Google uses page speed as a ranking factor in search results. The biggest wins are usually compressing and resizing images, switching to modern image formats like WebP, removing unused scripts, and ensuring your most important content loads first.
Why this matters
Slow pages directly cost you customers. Research consistently shows that every extra second of load time reduces conversions, and Google uses page speed as a ranking factor in search results.
How to fix it
The biggest wins are usually compressing and resizing images, switching to modern image formats like WebP, removing unused scripts, and ensuring your most important content loads first.