Skip to content

Founder named but lacks Person schema with sameAs

This check looks for Person schema, a block of structured data (information search engines read but visitors don't see) with a sameAs property linking out to profiles like LinkedIn, wherever a founder or CEO is named in your content. A founder or CEO is named here, but either no Person schema is published, or it's missing the sameAs link.

Why this matters

Person schema with a sameAs link connects a founder to their company in machine-readable form, which can help search engines and AI tools associate the person with the brand. Providers do not publish exactly how they use it, so treat it as an identification aid rather than a guaranteed way to be credited in AI answers.

How to fix it

Your developer should add Person JSON-LD (a structured data format) for the founder or CEO, including their job title, a worksFor property linking to your Organization schema, and a sameAs array pointing to their LinkedIn, Wikipedia, or Twitter profile. Budget about an hour.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

Start Full Audit