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Founder named but lacks Person schema with sameAs

This check looks for Person schema, a block of structured data (information search engines read but visitors don't see) with a sameAs property linking out to profiles like LinkedIn, wherever a founder or CEO is named in your content. A founder or CEO is named here, but either no Person schema is published, or it's missing the sameAs link. Person schema with a sameAs link is what creates the connection between a founder and their company that AI search engines use to attribute commentary and expertise back to your leadership, according to Perplexity's own 2025 publisher research. Without it, mentions of your founder elsewhere on the web don't get credited back to your brand in AI-generated answers. Your developer should add Person JSON-LD (a structured data format) for the founder or CEO, including their job title, a worksFor property linking to your Organization schema, and a sameAs array pointing to their LinkedIn, Wikipedia, or Twitter profile. Budget about an hour.

Why this matters

Person schema with a sameAs link is what creates the connection between a founder and their company that AI search engines use to attribute commentary and expertise back to your leadership, according to Perplexity's own 2025 publisher research. Without it, mentions of your founder elsewhere on the web don't get credited back to your brand in AI-generated answers.

How to fix it

Your developer should add Person JSON-LD (a structured data format) for the founder or CEO, including their job title, a worksFor property linking to your Organization schema, and a sameAs array pointing to their LinkedIn, Wikipedia, or Twitter profile. Budget about an hour.