Case studies not verified by a third-party platform

This check looks for whether your case studies or customer success stories link out to a verified, third-party version on a platform like G2, Capterra, or TrustRadius. Case study content was found on this site, but no link to a third-party verified version was found. Research from CEB and Gartner in 2025 found third-party verified case studies are three times more trusted than self-published ones, particularly in the late stage of a B2B buying decision when a prospect is comparing vendors closely. A case study that only exists on your own site is easy for a sceptical buyer to discount. Your marketing team should publish each case study on G2 or Capterra as well as your own site, and cross-link from your case-studies page to the verified version. Budget around three hours to set up profiles and publish the first few.