Latest social content shown on the site is more than 90 days old
This check looks at any 'latest posts' or social feed section embedded on the site and checks how recent the newest item shown is. On this site, the most recent post visible in that section is more than 90 days old, meaning the feed is technically working but displaying content that's several months out of date. A stale 'latest posts' section is worse than not having one at all, because it actively signals a dormant brand to both visitors and AI systems that read posting activity as a trust and quality cue. A visitor who notices the most recent post is months old is left wondering if the business is still active, right at the point they were considering getting in touch. You, or whoever manages your social accounts, should either post at least weekly on the platform feeding this section, or remove the 'Latest from social' section from the site entirely if regular posting isn't realistic. This is an ongoing commitment rather than a one-off fix, but removing an unmaintained feed is a five-minute task if weekly posting isn't going to happen.
Why this matters
A stale 'latest posts' section is worse than not having one at all, because it actively signals a dormant brand to both visitors and AI systems that read posting activity as a trust and quality cue. A visitor who notices the most recent post is months old is left wondering if the business is still active, right at the point they were considering getting in touch.
How to fix it
You, or whoever manages your social accounts, should either post at least weekly on the platform feeding this section, or remove the 'Latest from social' section from the site entirely if regular posting isn't realistic. This is an ongoing commitment rather than a one-off fix, but removing an unmaintained feed is a five-minute task if weekly posting isn't going to happen.