sameAs present but no extended entity graph (knowsAbout / mainEntity / identifier)

Your website uses "sameAs" markup to link your brand to social profiles, but it stops short of the richer signals — like topics you're known for (knowsAbout) and a unique global identifier (such as a Wikidata ID) — that help AI search engines build a full picture of who you are. AI-powered search tools like ChatGPT and Perplexity build "entity graphs" — detailed profiles of businesses — to decide whose brand gets cited in answers. The richer your markup, the more likely your business is named as a source. Add knowsAbout fields to your Organization schema listing the topics and services your business covers — your developer can add these as extra lines inside your existing structured data block. If your business has a Wikidata entry (typically only applicable if you have been featured in credible third-party sources), you can also add an identifier linking to it. For most businesses, focusing on thorough knowsAbout coverage and complete sameAs links will deliver the clearest entity-graph benefit.

Why this matters

AI-powered search tools like ChatGPT and Perplexity build "entity graphs" — detailed profiles of businesses — to decide whose brand gets cited in answers. The richer your markup, the more likely your business is named as a source.

How to fix it

Add knowsAbout fields to your Organization schema listing the topics and services your business covers — your developer can add these as extra lines inside your existing structured data block. If your business has a Wikidata entry (typically only applicable if you have been featured in credible third-party sources), you can also add an identifier linking to it. For most businesses, focusing on thorough knowsAbout coverage and complete sameAs links will deliver the clearest entity-graph benefit.