Only 2 platform(s) linked: Instagram, Facebook

Your site links to only one or two social media profiles. This check looks for links to at least three or four platforms that are relevant to your audience and industry. Buyers, partners, and candidates routinely cross-check brands across multiple platforms before making contact. A thin social footprint can read as a dormant or unestablished business, reducing confidence at a moment when you want to build it. Add links to two or three additional platforms that genuinely match where your audience spends time — LinkedIn and a news feed for B2B audiences, Instagram or TikTok for consumer brands. Only add platforms you will actively maintain; a profile with no posts is worse than no profile.