Videos are missing caption or subtitle tracks
One or more videos on your site do not have captions — the on-screen text that displays what is being said or described in the audio. The majority of online video is watched without sound, particularly on mobile. Without captions, those viewers miss your message entirely. Captions are also required under web accessibility standards (WCAG 2.1) for deaf and hard-of-hearing users — failing to provide them can create legal exposure in some jurisdictions. Add accurate caption tracks (SRT or VTT files) to all videos on your site. Many video hosting platforms (YouTube, Vimeo, Wistia) can auto-generate captions as a starting point, but review them for accuracy before publishing.
Why this matters
The majority of online video is watched without sound, particularly on mobile. Without captions, those viewers miss your message entirely. Captions are also required under web accessibility standards (WCAG 2.1) for deaf and hard-of-hearing users — failing to provide them can create legal exposure in some jurisdictions.
How to fix it
Add accurate caption tracks (SRT or VTT files) to all videos on your site. Many video hosting platforms (YouTube, Vimeo, Wistia) can auto-generate captions as a starting point, but review them for accuracy before publishing.