Meta Pixel present but no Conversions API (CAPI) signal

Meta Pixel is a small tracking snippet from Meta, the parent company of Facebook and Instagram, that records visitor actions like page views and purchases in the visitor's browser. This site has the Pixel installed but no Conversions API, the server-side version that sends the same events directly from your server instead of relying on the browser. Right now, all conversion tracking runs through the browser method alone. Apple's iOS App Tracking Transparency setting blocks browser-based Pixel events for any user who declines tracking, a large and growing share of mobile visitors. Without the Conversions API filling that gap from the server side, a real portion of your actual conversions simply go unrecorded, which understates campaign performance and can cause ad platforms to optimise against incomplete data. Your developer should configure Meta's Conversions API through your tag manager, such as Google Tag Manager Server-Side or Stape, or through a native platform integration if you use Shopify or WooCommerce. This typically takes two to four hours to set up and test, matching the Pixel's events with hashed customer details like email and phone sent server-side, and it directly improves reported return on ad spend for Meta campaigns.