Pricing page lacks price anchoring or reference price

This check looks at pricing or plans pages for a reference point that makes a price feel like a deal, such as a struck-through 'was' price, a percentage-saved badge, an annual-versus-monthly toggle showing the discount, or a column comparing you to competitors. This site's pricing page has none of these anchoring signals, so every price is shown in isolation with nothing to compare it against. Price anchoring works on loss aversion, the pull of not wanting to miss a saving that's already been shown to you. CXL Institute's 2025 B2B SaaS research measured a 15-25% lift in pricing-page conversion from a single anchor like this, so a pricing page with no reference point is very likely leaving signups or enquiries on the table for no extra traffic cost. Your marketing team can add one of three anchors: an annual-versus-monthly toggle that shows the saving, a struck-through 'was $X, now $Y' price, or a column comparing your plan against competitors. None of these need new pricing, just a different presentation of the numbers you already have. Budget around two hours to design and add the anchor to the page.