Award badges visible but no structured data
Structured data (also called schema markup) is invisible code you add to a page that formally describes its content to search engines and AI tools. Award schema tells them you have received a recognised industry award. Without it, search engines cannot feature your awards in search results or knowledge panels, so the credibility signal stays invisible to people who haven't visited your site. Add structured data around any award badges or mentions on your site. Schema.org does not have a standalone Award type, but you can mark up awards using the award property on your Organization schema, or wrap award content in an Article or ItemList block that names the award, issuing organisation, and year. Your developer can add this as a few lines inside your existing JSON-LD block.
Why this matters
Without it, search engines cannot feature your awards in search results or knowledge panels, so the credibility signal stays invisible to people who haven't visited your site.
How to fix it
Add structured data around any award badges or mentions on your site. Schema.org does not have a standalone Award type, but you can mark up awards using the award property on your Organization schema, or wrap award content in an Article or ItemList block that names the award, issuing organisation, and year. Your developer can add this as a few lines inside your existing JSON-LD block.