No visible complaints / dispute / feedback page

This check looks for a visible complaints, dispute, or feedback page describing how a customer raises and escalates an issue. No such page was found on this site, so a visitor has no way to see how you'd handle a problem before they become a customer. The ACCC (Australia's consumer regulator), the FTC (its US counterpart), and the UK's CMA all treat complaint transparency as a positive trust signal in their 2026 guidance, because buyers generally prefer a brand that publicly owns its problem-handling process over one that stays silent about it. Silence on this reads as having something to hide, even for businesses with a genuinely good track record. Your customer success and legal team should add a short /complaints or /feedback page, around 200 to 300 words, covering your contact email, response time commitment, and escalation path. Budget two to three hours to draft and publish it, and link to it from your footer so it's easy to find.