No dedicated trust, security, or compliance page

A trust page is a dedicated section of a website (sometimes called "Security", "Compliance", or "Why choose us") that spells out how the business protects customers, their data, and their money. Research shows the majority of business buyers visit a vendor trust page before deciding to purchase. Without one, your site may lose deals at the final decision stage — especially for larger contracts where security matters most. Create a simple page that lists your security practices, any certifications, data protection commitments, and how customers can get help. Link to it from your main navigation or footer.