Reviews displayed without verified-customer badges
Verified badges on reviews (such as "Verified Purchase" or "Verified Customer") confirm that the reviewer actually bought from or used the business. This site shows testimonials without such verification markers. Regulators including the FTC (US) now treat unverified review displays as potentially deceptive. More practically, buyers in 2026 default to treating unverified testimonials as fabricated — verification badges substantially increase how much visitors trust and act on reviews. Switch to a review platform (such as Trustpilot, Yotpo, or Google Reviews) that automatically verifies reviewers via their order or booking record and displays the verified badge. Display those verified reviews on your site.
Why this matters
Regulators including the FTC (US) now treat unverified review displays as potentially deceptive. More practically, buyers in 2026 default to treating unverified testimonials as fabricated — verification badges substantially increase how much visitors trust and act on reviews.
How to fix it
Switch to a review platform (such as Trustpilot, Yotpo, or Google Reviews) that automatically verifies reviewers via their order or booking record and displays the verified badge. Display those verified reviews on your site.