Most recent review is more than 12 months old

This check looks at the dates on reviews displayed on your site and flags when the most recent one is more than 12 months old. That's the case here: your most recent visible review is over a year old, even if older reviews are still genuinely positive. Both buyers and AI engines weight how recent a review is, not just how positive it is, and a wall of old reviews signals a business that's gone quiet or is struggling, even if that's not actually true. A recent stream of reviews reassures a prospective customer that you're still actively trading and serving people well. Actively solicit reviews from recent customers on an ongoing basis, aiming for at least one new review a month. A review-collection tool such as Trustpilot, Senja, or Endorsal can automate the post-purchase ask so this doesn't rely on remembering to do it manually each time.