Reviews displayed as static images instead of live widgets
Your website shows reviews as image files (screenshots) rather than live, embedded review widgets pulled directly from Google, Trustpilot, or another review platform. Buyers are increasingly sceptical of screenshots because they can't be verified — there's no way to confirm the rating hasn't been cherry-picked or altered. Live widgets pull real data directly from the platform, making them far more credible and trustworthy to prospective customers. Replace the review screenshots with an embeddable widget from the platform where your reviews live (Google, Trustpilot, etc.). Most platforms offer a free embed code. This also means your rating updates automatically as new reviews arrive.
Why this matters
Buyers are increasingly sceptical of screenshots because they can't be verified — there's no way to confirm the rating hasn't been cherry-picked or altered. Live widgets pull real data directly from the platform, making them far more credible and trustworthy to prospective customers.
How to fix it
Replace the review screenshots with an embeddable widget from the platform where your reviews live (Google, Trustpilot, etc.). Most platforms offer a free embed code. This also means your rating updates automatically as new reviews arrive.