Only hand-picked static testimonials — no live review widget

Your site shows testimonials that have been manually selected and written into the page, rather than pulled in live from a third-party review platform. Hand-picked quotes, however genuine, can be perceived as cherry-picked. A live review widget that pulls in all reviews — including mixed ones — from a platform like Google, Trustpilot, or a specialist review site is considered more credible by sceptical buyers. Consider embedding a live review widget from a third-party platform. This does not mean removing your existing testimonials — use both. The live widget adds impartial credibility alongside your curated quotes.